Tune to Travel was borne out of my own story of chronic illness and loss, but the significance behind the words, imagery, and color selection goes even deeper.

Just as you can tune a radio station to an exact frequency, you can choose to tune yourself, too—your heart, body, and soul—to encourage a healthful way of being. You can choose to walk toward a more hopeful, healing life that promotes quality sleep, positive mindset, nutritious food, reparative movement, and a deeper inner connection. This process is a journey you travel, becoming more awakened and aligned each step of the way.

Tune to Travel’s logo is symbolic of a whirling dervish, a concept originating from 13th-century Sufi-Muslim poet Rumi, that finds balance through divine connection. On each end of the “V” are slight curves, representing hands. The right hand reaches toward the heavens while the left hand is drawn to the Earth, which embodies the idea of humans drawing from the Source. It is illustrative of life’s balance and unity; without it, we would stumble and fall. This is combined with shades of blue—meaning loyalty, wisdom, confidence, intelligence, faith, truth, and heaven—and orange—representative of energy, happiness, creativity, fascination, attraction, determination, and success.

Most fundamentally, Tune to Travel encompasses the journey within. It is the inner journey of thoughts, feelings, beliefs, and experiences that guides outcomes in your outer life. Inner understanding and stability can empower you to finally take ownership of your health.